Using her Masters Thesis research and current data on female pet-related consumers, Sarah Wilson provides you with a unique window into what motivates your female customer base. Find out which approaches resonate and which fall flat. Women are the primary pet caretakers and consumers; everyone in the dog care/product business needs this practical information.
- How men and women differ in their attachment to their pets
- A woman's definition of "social support" and "friendship"
- How those definitions impact the pet owning experience
- Why talking about alpha and dominance can be barking up the wrong tree
- The art of reframing information
How to reach women - regardless of what pet-related service/product you are selling.
Presentation by: Sarah Wilson
Copyright © 2009, Tawzer Dog LLC
For over twenty years, Sarah Wilson has taught people how to have fun while training their pets.Her television work includes PBS' Nature Why We Love Cats and Dogs, Comcast's Pets On Demand www.selectondemand.com/channei.php?cid=28, New England Cable News Secret fife of Animals and Nick Jrs. A Pup Grows Up www.nickjr.com/shows/pup/index.jhtml. Her books on animal training and behavior include Dogology; My Smart Puppy; Good Owners, Great Dogs; Tails from the Barkside and Childproofing Your Dog. Sarah and her husband, fellow-trainer Brian Kilcommons, have written more than a dozen articles for Parade Magazine including two cover stories, Make that Tail Wag! & Adopt Me-Ow, which were nominated for the HSUS Genesis Award. Her print list includes The Oprah Magazine (most recently February, 2009), The Boston Globe, Philadelphia Inquirer, Cosmopolitan, Trends, W, New York Newsday, Parenting, Woman's Day, The Healthy Dog and Prevention Magazine and she is a regular contributor to WagReflex.com, Amazon's pet blog. A sought after lecturer for pet owners and professionals alike, her credits include: Tufts University School of Veterinary Medicine, Groomer's Expo, Guiding Eyes for the Blind, Inc., Pet Sitters International, American Council for the Blind, International Association of Canine Professionals. She is on the Advisory Committee for the Animal Rescue League's Center for Shelter Animals located in Boston.
No CEU's offered for this video per CCPDT.