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Do-it-Yourself PR Strategies for the Small Business Owner

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Do-it-Yourself PR Strategies for the Small Business Owner (rent part 1 of 1)

Quick Overview

Jill Skorochod - filmed 2007 - this DVD qualifies for 1 trainer CCPDT CEUs

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Do-it-Yourself PR Strategies for the Small Business Owner

Presented by: Jill Skorochod

Produced by: Tawzer Dog LLC


  • Publications: so much more than free advertising
  • Location, Location: identifying the right opportunities to get your message heard
  • Reaching reporters: how to help the newsmakers help you
  • News Releases 101: What is newsworthy?
  • Generating Story Ideas

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Additional Info

Type DVD universal format
Run Time 1 hr 30 mins
Presenter Jill Skorochod
Publisher Tawzer Dog LLC
Copyright © 2007, Tawzer Dog LLC
Author No
About The Presenter (BIO)

Canada's Dog Trainer Jill Skorochod (pronounced SCORE-hod) has successfully taught thousands of families how to train their dogs to become safe, well-mannered family pets. Jill earned the name "Canada's Dog Trainer" through her extensive international work in dog training. Her client list spans from Tokyo, Japan, to Seoul, Korea, through Alberta, Saskatchewan, Quebec, and Ontario.

Jill has been a two-time presenter at the International Association of Canine Professionals Annual Conference in Texas, and is the perennial host of the popular "Ask The Trainer" feature area at Canada's largest consumer pet show, All About Pets. Jill also works closely with the world's leading dog trainers to bring educational workshops and seminars to Canada's dog owners and professionals. Jill is proud to be the first Canadian to have been elected to the Board of Directors of the International Association of Canine Professionals

Jill is one of only a handful of trainers in Ontario to have earned the designation of Certified Pet Dog Trainer (CPDT) through the Certification Council for Pet Dog Trainers (CCPDT). The CPDT examination is the only truly independent certification available in the dog training industry, and the CCPDT requires its members to participate in ongoing professional education to maintain their certification status. Before becoming a dog-training instructor, Jill spent more than 15 years teaching and coaching adult and youth learners in a variety of disciplines. Thrilled with the opportunity to combine her professional skills with her love of dogs, Jill apprenticed under an extensive training program created by leaders in the dog training industry and continues to study with leading dog experts from around the world.

Jill works with Tailwags Doggy Daycare to provide the best in puppy socialization and companion dog-training classes to Midtown, Forest Hill and North Toronto. She also offers private, in-home training to families with hectic schedules, or specific behavioral issues to address.

When she is not teaching people to train their dogs, Jill makes her home in Davisville Village with Ruby, Ginger and Smudge, her three Bull mastiffs.

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